• 8 in 10 Internet Users Search for Health Info
  • Most Start on an Internet Search Engine
  • Consumers Often Don't Have a Doctor's Name
  • Many Searches End in a Physician Visit
  • CSI Clients Dramatically Increased Market Share
  • Search is "A Paradigm Shift" in Practice Outreach

 

Users of Internet search engines, second only in number to users of e-mail, have a current desire for information related to the search terms they enter. This need for relevant search results has spawned sophisticated technology platforms that furnish users with reliable information and provide advertisers with access to consumers when it is most timely and relevant.

Search technology is constantly changing, and it has far-reaching implications for healthcare. A Pew Internet & American Life Project report, "Online Health Search 2006," found that eight in 10 Internet users search for health information online, and most start by using a search engine.

With proper campaign development and management, it is now possible to reach consumers at the very moment in time when they are actually searching for you or the professional services you provide! And campaigns can be targeted to the specific service areas that meet strategic objectives.

Success in search marketing (also called search advertising and sponsored search), depends on much more than technology and budget. It is highly dependent on campaign planning, creative development, and the ability of a client's online advertising to attract users. In fact, algorithms used to determine vital search positions in paid search campaigns are based in part on performance.

Success also depends on skilled operation of the ongoing program. This requires in-depth knowledge of client objectives, sophisticated evaluation tools, and considerable market savvy.

CSI has demonstrated its proficiency in building and operating innovative custom search advertising programs. We utilize proprietary methods and a "hands-on" approach in which managers follow results closely and adjust campaign parameters often. It is this amount of extra care, the "human element," that repeatedly separates our clients from their competition.

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Executive Summary: The Facts About Search Advertising

A Paradigm Shift

To request a complimentary evaluation of the opportunities in custom search advertising for your organization, please contact us online or call toll free, 888-579-1850.